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Features Vs. Benefits

It goes without saying, if you’ve spent any time as a sales person you’ve had a sales manager tell you or have read a book that you should always be selling the benefits over features.  So why then in 2012 do you still see companies spending money on ads...

SEO vs. Newspaper

I met with a client today who told me most of their advertising budget was spent on newspaper advertising.  I asked him how much business he could attribute to the ads.  I also asked how many people are calling his office or going to his website because of the ad.  He...

Social SEO

I just met with a client this morning and I asked her if she was on any social networks? She replied that she was on Facebook and that she didn’t know there were any others. I told her there were plenty to choose from and told her about a site called....

Des Moines Internet Marketing

Okay, so you may be asking what is the difference between a marketing company and an internet marketing company.  Basically, an internet marketing company is just a niche inside of marketing itself.  Internet marketers know specific tips, tricks and rules that work on...