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Features Vs. Benefits

It goes without saying, if you’ve spent any time as a sales person you’ve had a sales manager tell you or have read a book that you should always be selling the benefits over features.  So why then in 2012 do you still see companies spending money on ads...

Preparation

I read a great quote today by Abraham Lincoln, it goes: If I had eight hours to chop down a tree, I’d spend six sharpening my axe. Lincoln is saying it all comes down to preparation.  When you set out to do a task, do you think of every possibility or only plan...

SEO vs. Newspaper

I met with a client today who told me most of their advertising budget was spent on newspaper advertising.  I asked him how much business he could attribute to the ads.  I also asked how many people are calling his office or going to his website because of the ad.  He...

Des Moines Internet Marketing

Okay, so you may be asking what is the difference between a marketing company and an internet marketing company.  Basically, an internet marketing company is just a niche inside of marketing itself.  Internet marketers know specific tips, tricks and rules that work on...