I read a great quote today by Abraham Lincoln, it goes: If I had eight hours to chop down a tree, I’d spend six sharpening my axe.

Lincoln is saying it all comes down to preparation.  When you set out to do a task, do you think of every possibility or only plan for one outcome? We all plan for success but what if you fall short of your goal?  Do you have a backup plan?  Are you sharpening your axe or wasting resources trying to “chop down the tree.”

At Ignishun, we go through a detailed list of every possible outcome.  From extensive keyword analysis to comprehensive A/B split testing, we plan for success in everything we do.  However, due to the ever-changing nature of SEO and search engine algorithms, we’re constantly planning our next move in case things don’t go to plan or we don’t reach the level of success we strive for.

Bottom line, success can come quickly when you prepare.