I just read a great article on Business Insider about Proctor & Gamble, one of the largest advertisers in the world.  You can find the article here.

P&G, who has an ad spend of 10 billion, has finally realized the old ways of traditional marketing just don’t work anymore.  They’ve taken a long time to realize they can get more for their dollar by using Google and Facebook advertising.  Both Google and Facebook allow them to advertise to their target customers with laser focus. Google and Facebook also allow you to track impressions and clicks and can also provide in depth analytics on the customers who are clicking on their ads.

What’s great is the same tools that they use with Google and Facebook are available to anyone.  If you don’t know how to get the most out of Google or Facebook advertising, you should hire an Internet marketer who can explain the process or take care of your advertising campaign for you.